Agenda setting?
An example of this can be shown throughout Max McCombs theories of agenda setting within the media. Max McCombs goes on to explain that…
“The power of the news media to set a nation’s agenda, to focus public attention on a few key public issues, is an immense and well-documented influence. Not only do people acquire factual information about public affairs from the news media, readers and viewers also learn how much importance to attach to a topic on the basis of the emphasis placed on it in the news.”
McCombs moves on to explain…
Television news also offers numerous cues about salience – the opening story on the newscast, length of time devoted to the story.
These cues repeated day after day effectively communicate the importance of each topic. In other words, the news media can set the agenda for the public’s attention to that small group of issues around which public opinion forms.
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