We all watch, listen and engage with numerous types of media every day it is an alarming thought of who controls the information that is being presented to us.
As the book ‘Media Realities’ states,
“The messengers who bring multiple realities to audiences are media barons like the Australian-born Rupert Murdoch (in far left) with his global empire of newspapers, television channels, satellite broadcasting and his potential audience of billions”.
“All forms of government ultimately are not going to succeed in trying to control or censor the Internet.”- Rupert Murdoch
The book moves on the further investigate this issue, by stating that “journalism provides news and current affairs programming which, for better or worse, help to structure and create the multiple realities that we conceptualise…”
“We use the term mass media with an awareness of its many diverse contemporary implications, pointing to media organisations (‘The Media have too much power’); media people (‘The media are irresponsible’); media output (‘The media are filled with bad news’); and indeed the media generally (“The media ought to be brought under government control.’).”
Nevertheless, the ‘Australian Broadcast Service Act’ states that “to encourage diversity in control of the more influential broadcasting services.” This can be seen in more depth throughout the following link.
http://www.aph.gov.au/library/intguide/SP/Media_Regulation.htm
Opinions on Media power in Australia.
Throughout the novel Media Realities...
Derek White, general manager, international broadcasting, Australia Broadcasting Corporation:
“I think that there are very definite limits on media power. But this varies substantially with whatever medium you are talking about”.
Chris Warren, federal secretary, journalists’ section, Media Entertainment and Arts Alliance:
“I think media power is often overstated. Obviously the media have an influence on events but I don’t think that this is necessarily the determining influence…”
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